Ugadi celebration is an annual reminder of man's obligation to express his gratitude to the Divine for all benefits received from God. We hail the new year as Samvatsara because it signifies omnipresence (in time and space) of the Divine. Samvatsara does not merely mean a period (of the year) made up of minutes, hours, days and months. Every moment is Samvatsara, because without seconds, minutes, etc. there cannot be a year. If the year is to be sanctified, every moment is to be sanctified. Every second constitutes a year. It is not the new year that matters. Every new second is significant. Hence, you should fill every moment with sacred thoughts, with pure feelings and pure actions. Every moment you should try to get rid of bad thoughts and fill your mind with good thoughts. (Divine Discourse, Apr 7, 1989)